Nexen Tire announced that its ROADIAN HTX RH5 has won the US Good Design Awards.
Also the company’s N’FERA RU5 won the Korean Good Design Awards and N’blue Premium won the Korean Pin up Design Awards.
The U.S. Good Design Awards is a design awards program that is organized annually by The Chicago Athenaeum Museum of Architecture and Design (Illinois) in cooperation with the European Center for Architecture, Art, Design and Urban Studies.
Entries for categories, including electronics, transportation, furniture, computer and architecture, were submitted by various firms across the world. Good products for each category are then selected through a review. ROADIAN HTX RH5 received high scores for its design that adopted nature in the city.
ROADIAN HTX RH5 is an SUV/LTV tire with excellent performance both on on-road and off-road. It has an outstanding handling performance and riding comfort on various roads and also strengthened traction on off-road.
Additionally, N’FERA RU5, a premium SUV tire, won the Korean Good Design Awards, best design awards in Korea organized by The Ministry of Trade, Industry and Energy and Korea Institute of Design Promotion. N’blue Premium won the Pin up Award which is organized by Korea Association of Industrial Designers and The Ministry of Trade, Industry and Energy. This is the third Silver winning achievement after having won the same prize in 2009 for the first time in the tire industry.
“Achieving a grand slam of world design awards and this US Good Design Awards is testament to our redoubled efforts to concentrate all our capabilities from performance and quality on the design of our products,” said Han Min-hyun, Nexen Tire Vice President and R&D Director. “We will continue to improve our product competitiveness in the global market through continuous R&D investment.”
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Nexen's new all-terrain tire features top-tier presentation and construction using the latest material advancements designed specifically for wet- or dry-grip. Roadian ATX makes use of next-generation tread technology specifically designed to provide better grip during the wear process.
Company looks forward to brand partnership with South Korean golfer Yaeeun Hong. Hong to deliver various news about Nexen Tire while serving as Company’s brand ambassador