"Nexen Tire America Launches Ad Campaign at Madison Square Garden as Official Tire Partner of the New York Rangers"

RICHFIELD, Ohio, (Jan. 9, 2024) Nexen Tire America, Inc., a worldwide leader in high-performance, passenger, SUV/light truck and winter tire technology, today announced an advertisement launch at the Madison Square Garden in New York City. Known as the world’s most famous arena, the Madison Square Garden is a multi-purpose indoor arena and home of the New York Rangers professional ice hockey team.

In 2023, Nexen Tire America announced that it is the Official Tire Partner of the Rangers during the 2023-24 NHL season. Throughout the partnership, the Nexen Tire logo and advertisement will appear on numerous marketing assets including digitally enhanced dasherboards, billboards, in-arena branding, signage at Madison Square Garden and more. The ad will appear at Madison Square Garden in New York until January 14.

Furthermore, the tire maker will work with the Rangers to engage in several one-of-a-kind on- and offline-initiatives for the fans.

Meanwhile, Nexen Tire is leveraging its sport partnerships to create legendary experiences and deepen its relationships with its customers.

For more information or to set up an interview with a Nexen Tire representative, please contact media@nexentireusa.com or call (310) 374-6177.

About Nexen Tire:

Inspired by Nexen’s global family of drivers to engineer superior performing tires – from championship-winning Formula DRIFT drivers, rock-climbing off-road enthusiasts to everyday commuters – Nexen Tire utilizes proprietary technology and the highest quality standards in the industry to guarantee world-class products backed by unrivaled customer support for the life of each tire. As a worldwide leader in high-performance, passenger, CUV/SUV/light truck and winter offerings, the company is second-to-none in research, development and state-of-the-art manufacturing. And as part of a select group of tire manufacturers worldwide that are specified as standard fitment on original equipment vehicles, Nexen delivers premium products at a sensible price.

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