Making it Easier for Dealers to Earn
Nexen Tire America Expands Next Level Associate Dealer Program, Making It Easier for Dealers to Earn
Program enhancements driven by dealer feedback include a new 60-unit Tier 1 threshold, expanded earning opportunities and a Q3 Triple Dollars promotion launch July 1.
RICHFIELD, Ohio (July 1, 2026) – Today, Nexen Tire America has announced significant enhancements to its Next Level Associate Dealer Program designed to help more tire dealers qualify sooner, earn rewards at lower purchase volumes and access a clearer path to maximizing their annual payout.
The Next Level Associate Dealer Program rewards participating dealers through a combination of eligible-product payouts as well as quarterly and annual volume bonuses. Dealers can track qualifying purchases, progress toward their next tier and total program earnings through the Next Level online dealer dashboard.
Developed in response to direct dealer feedback, the updated program lowers the quarterly Tier 1 qualification threshold by 40%, from 100 units down to 60 units per quarter. New dealers purchasing between one and 59 eligible units now have a new opportunity to earn $2 per tire through the program’s introductory qualification period. Dealers also have a wider path to bonus payouts through the annual True-Up structure. True-Up gives dealers an additional opportunity to qualify based on their total eligible purchases for the year. Dealers who meet all tier qualifications by year’s end may receive volume-bonus payouts for earlier quarters in which they did not initially qualify. For 2026, the Tier 1 annual True-Up Qualifier will decrease from 400 units to 320 units, giving dealers another way to earn volume bonuses.
“We listened closely to our Our Next Level dealers, and they have spoken about wanting a program that makes it easier to qualify and provides more opportunities to earn,” said John Hagan, Executive Vice President of Sales for Nexen Tire America. “These changes deliver on that feedback by opening the program to more dealers, allowing them to qualify sooner and begin earning rewards faster. We believe the new program will help dealers grow their business with Nexen and ultimately strengthen our dealer network long term.”
2026 Next Level Program Updates
- 40% Lower Tier 1 Requirement: Beginning at 60 eligible units per quarter (down from 100 units)
- More Opportunities to Earn: $2 per tire on 1-59 eligible units per quarter
- Expanded path to True-Up Opportunity: Reduced to 320 units per year
Because these changes take midyear, the 2026 program will use a transitional annual qualification structure: the previous 100-unit quarterly threshold applies to the first and second quarters, while the new 60-unit Tier 1 threshold applies to the third and fourth quarters.
To celebrate the launch, Nexen is also offering Triple Dollars on eligible patterns purchased between July 1 and September 30, 2026.
During the promotional period, eligible payout amounts include:
- N’Blue 4S2, AH5, GTX, HP, CT8, AH7 and AH8 – increased from $4 to $12 per tire
- N’Fera Sport and N’Priz S – increased from $8 to $24 per tire
- N’Fera AU7, Roadian ATX and Roadian HTX2 – increased from $6 to $18 per tire
- Roadian MTX – increased from $10 to $30 per tire
Dealers can contact their Nexen Tire America sales representative for complete program requirements and payout details. Questions may also be directed to support@NexenTireNextLevel.com.
About Nexen Tire:
Nexen Tire America, the U.S. arm of global tire leader NEXEN TIRE, delivers world-class tires engineered for drivers of every kind, from professional racers to daily commuters. Headquartered in Richfield, Ohio, the company develops and distributes high-performance, passenger, SUV, and light-truck tires for both original equipment and replacement markets. Backed by NEXEN’s global network of advanced manufacturing plants and R&D centers, Nexen Tire America combines cutting-edge innovation with uncompromising quality and value. In May 2021, NEXEN TIRE surpassed 500 million tires produced since 2000 without a single recall — a milestone that reflects its enduring commitment to performance, reliability, and customer trust.