Field Marketing

Overview

The Field Marketing Manager is accountable for achieving the Nexen Tire America Training, merchandising, and next-level goals with the assigned region. This role provides brand awareness through the Next Level Program within our customer base while responsible for the Nexen Tire America customer satisfaction and market share within the Regional geography.

Summary

1. Provides quality leadership for Nexen Tire America, Inc.’s internal and external customers in all assigned tasks while upholding Nexen Tire America’s values.

2. Upholds Nexen Tire America, Inc. values & standards at all times: inclusive of professional approach with clients, constructive problem solving, promoting positive and creative improvements, and inspiring others.

3. Achieves the Region’s training/next-level goals quotas for Nexen Tire America, Inc. products as they are sold into all customer segments within Region.

4. Establishes an environment and foundation for future sales growth. Sells and educates how to sell value and solutions to Nexen Tire America, Inc.’s customers.

5. Prioritizes effectively and by corporate objectives.

6. Works with the Motorsports, Marketing, and Sales team to organize and manage Sales Presentations for new and existing clients to ensure attention and growth in the critical account segments.

7. Sets the vision for the Region and develops and adheres to a business plan to attain this vision.

8. Evaluate market trends, gather competitive information, and identify trends that affect the current and future growth of regional sales and profitability.

9. Ensure that the Sales Call Report is mandatory and reported correctly, either daily or weekly.

10. Ensure that an immediate superior has reviewed Business Travel Plan. If there is any change over the original plan, it should be reported to the related parties promptly.

11. Ensure that the Expense Report must be correct and reported promptly, and all costs incurred should be for necessary business expenses

12. Special projects as assigned.

Responsibilities

1. Empowered to make decisions within the Region with the approval of the Regional Sales Director or Sr. Regional Sales Director

2. Authority to make cross-functional decisions with the approval of Regional Sales Director or Sr. Regional Sales Director in partnership with peers of other functions.

Qualifications

 Knowledge, Skills, and Abilities:

a. Proven leadership skills.

b. Supervisory or management experience, preferably of a sales staff.

c. Working knowledge of Tire Industry sales market segments within an assigned sales territory.

d. Demonstrated record of achievement in a prior sales position.

e. Strong closing skills. Prior attendance at formal sales training courses is a plus.

f. Proven oral, written, telephone, and presentation skills. Strong interpersonal skills.

g. Ability to learn and retain product-specific information and position the features and benefits to customers.

h. Computer literate with knowledge of all Microsoft Office applications, especially Excel and PowerPoint, etc.

Education and Experience:

a. Bachelor's or Associate degree in Business Management or related field (preferred)

b. Three to five years of Tire Industry Regional Sales Management experience

Salary Range

Employment Type

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Digital Marketing & PR Manager

Overview

The Digital Marketing and PR Manager is accountable for achieving the Nexen Tire America sales and profitability goals through developing and executing the Digital Marketing Plan and PR activities in line with sales and marketing objectives. 

Summary

The Digital Marketing and PR Manager is accountable for achieving the Nexen Tire America sales and profitability goals through developing and executing the Digital Marketing Plan and PR activities in line with sales and marketing objectives. 

Responsibilities

Responsibilities:

1. Lead Digital marketing & PR strategy development to accomplish defined business objectives throughout product categories.
2. Build, manage, and optimize the company website to increase online traffic.
3. Conduct social media marketing on different platforms.
4. Create and manage a PR plan, including monthly PR release target, timelines, and analysis
5. Develop and implement PR strategies for the company’s products, services, events, and etc.
6. Work with Korea HQ and domestic agencies to create a content calendar
7. Closely work with product team, sales team, and other marketing colleagues to coordinate marketing campaigns under consistent message of product and company
8. Increase brand presence through excellence in digital marketing and PR strategy under the master strategy of Integrated marketing strategy
9. Assist in set up of Brand Marketing strategy with Marketing director and Marketing VP
10. Prepare the monthly Marketing Events & Partnership Report
11. Ad hoc marketing reports for the CEO North America, President at HQ
12. Budget Management & Invoice for digital marketing and PR activities

Qualifications

Qualifications/Competencies/Position Requirements:

1. Knowledge, Skills, and Abilities:
2. Proven leadership skills and goal oriented.
3. Working knowledge of Tire Industry and dealer/distributor channels
4. Demonstrated record of achievement in a prior Marketing position.
5. Computer literate with knowledge of all Microsoft Office Applications especially Excel and Power Point, etc.
6. Proactive problem solver with positive mindset and creative flexibility
7. Flexibility in work schedules
8. Ability to understand online metrics and analytics, and communicate ROI
9. Strong organizational skills in multi-national working environment
10. Excellent communication skills
11. Good interpersonal skills
12. Good negotiating skills
13. Ability to work effectively in a team setting
14. Ability to multi-task and adapt to change
15. Relationship management skills
16. Ability to work independently, with little or no supervision
17. Ability to develop sales presentations, position statements, messages, and other sales collateral
18. Ability to effectively manage a budget

 Education and Experience:

1. Bachelor's or Associate degree in Business Management or related field 
2. Five plus years Tire or Automotive Car Industry Marketing experience
3. Five plus years managing trade marketing 

Travel:

Ability to travel as required (Up to 50% and some weekends)

Salary Range

Employment Type

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