LOOKING FOR A NEW CAREER?
NEXEN TIRE IS HIRING
Due to our commitment to provide quality products, friendly service and exceptional value, Nexen's global market share has increased significantly in the past decade, with sales well over $2 billion annually. We are dedicated to fulfilling our brand promise to explore innovative technologies, develop safe and eco-friendly products, and ensure active families and individuals reach their destination safely while enjoying a smooth and comfortable ride.
BENEFITS OF WORKING FOR NEXEN TIRE
100% paid employee only coverage for medical, vision, and dental
401k matching
11 Paid holidays
2 weeks vacation
2 weeks sick time
Relocation assistance
Employee discount
Digital Marketing & PR Manager
Overview
The Digital Marketing and PR Manager is accountable for achieving the Nexen Tire America sales and profitability goals through developing and executing the Digital Marketing Plan and PR activities in line with sales and marketing objectives.
Summary
The Digital Marketing and PR Manager is accountable for achieving the Nexen Tire America sales and profitability goals through developing and executing the Digital Marketing Plan and PR activities in line with sales and marketing objectives.
Responsibilities
Responsibilities:
- Lead Digital marketing & PR strategy development to accomplish defined business objectives throughout product categories.
- Build, manage, and optimize the company website to increase online traffic.
- Conduct social media marketing on different platforms.
- Create and manage a PR plan, including monthly PR release target, timelines, and analysis
- Develop and implement PR strategies for the company’s products, services, events, and etc.
- Work with Korea HQ and domestic agencies to create a content calendar
- Closely work with product team, sales team, and other marketing colleagues to coordinate marketing campaigns under consistent message of product and company
- Increase brand presence through excellence in digital marketing and PR strategy under the master strategy of Integrated marketing strategy
- Assist in set up of Brand Marketing strategy with Marketing director and Marketing VP
- Prepare the monthly Marketing Events & Partnership Report
- Ad hoc marketing reports for the CEO North America, President at HQ
- Budget Management & Invoice for digital marketing and PR activities
Qualifications
Qualifications/Competencies/Position Requirements:
- Knowledge, Skills, and Abilities:
- Proven leadership skills and goal oriented.
- Working knowledge of Tire Industry and dealer/distributor channels
- Demonstrated record of achievement in a prior Marketing position.
- Computer literate with knowledge of all Microsoft Office Applications especially Excel and Power Point, etc.
- Proactive problem solver with positive mindset and creative flexibility
- Flexibility in work schedules
- Ability to understand online metrics and analytics, and communicate ROI
- Strong organizational skills in multi-national working environment
- Excellent communication skills
- Good interpersonal skills
- Good negotiating skills
- Ability to work effectively in a team setting
- Ability to multi-task and adapt to change
- Relationship management skills
- Ability to work independently, with little or no supervision
- Ability to develop sales presentations, position statements, messages, and other sales collateral
- Ability to effectively manage a budget
Education and Experience:
- Bachelor's or Associate degree in Business Management or related field
- Five plus years Tire or Automotive Car Industry Marketing experience
- Five plus years managing trade marketing
Travel:
Ability to travel as required (Up to 50% and some weekends)